Créé dans les années 1970, le groupe est devenu le deuxième réseau de magasins de location et achat de matériel de sports d’hiver, avec 22 magasins en 2005 dans 17 stations des Alpes.
Les équipes NextStage AM ont accompagné la société dans sa transformation digitale avec la mise en place de sa première offre sur internet.
La société a été rachetée en 2005 par Skiset.
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