Xerfi, leader in sectoral studies in France, is taking a new strategic step by acquiring IDM Families, the leading research institute in France for babies, children and families.
Founded in 1993, Xerfi has developed an iconic brand, with the fundamental principles of reliability, rigor and intellectual independence. Xerfi is today an essential reference for deciphering the real economy, stimulating the thinking of economic and financial players when faced with complex decisions.
This latest acquisition strengthens the group's leading position in the economic research and sector analysis market, offering multiple solutions for companies seeking an in-depth understanding of their market and competitive landscape. By integrating IDM Families, Xerfi expands its presence in the field of marketing research and targets a key demographic: families, while reaching a multitude of associated sectors.