Paris, May 12, 2022 – Pépites & Territoires by AXA France & NextStage AM and Trocadero Capital Partners are supporting the nugget Girondine Adopt Parfums, creator of the French Fragrance Revolution by offering high quality perfume at an affordable price, as part of an operation worth more than €26 million to accelerate its growth and industrial capacity.
Founded in Cestas (33) in 1986 and supported by NextStage AM since 2016, Adopt Parfums, led by Frédéric Stoeckel, is the creator of the French Fragrance Revolution and is democratizing the perfume market. In just a few years, the brand has become one of the perfume leaders in France in terms of volume, an objective achieved thanks to its innovative and daring positioning by offering quality perfumes at affordable prices.
The group, which is deployed digitally and via more than 170 stores and 2000 points of sale in nearly 40 countries, offers more than 150 original creations of eau de parfum, developed in collaboration with the greatest master perfumers and entirely manufactured In France. In strong and profitable growth since 2016 despite the health crisis, Adopt Parfums has seen its turnover multiplied by almost 3 since the support of NextStage AM.
A player deeply committed to environmental performance, Adopt Parfums multiplies responsible initiatives, relying on local production, an environmentally friendly "product" offer, a desire to create a virtuous circle of consumption by encouraging its customers to offer a second life for perfumes, in particular through a recycling program for empty bottles, or by rationalizing the impact of its supply policy.
Adopt Parfums also participates in collective initiatives such as the Eco Beauty Score Consortium, the aim of which is to co-create data on environmental impacts and an eco-score on cosmetics, and through the support of responsible ingredient chains.
To enable it to become a world champion in its market, to accelerate its digital deployment and to promote its international development, NextStage AM, as part of the Pépites & Territoires by AXA France & NextStage AM program, supported by Trocadero Capital Partners and its major historical shareholders carry out a €26,2 million financing transaction. As part of this operation, Pépites & Territoires by AXA France & NextStage AM is committing €17 million.
« Adopt Parfums is today a brand with a very differentiating and unique positioning on the market. Its activity continues to progress thanks to the quality of its products, particularly in perfume. We offer original eau de parfums, created by our olfactory expert in collaboration with the great master perfumers, accessible to everyone, without any compromise on quality. All our investment is made on the juice of the perfume. We are also part of an eco-responsible approach. Our development is international. Our customer base is growing strongly and recognizing quality at a fair price. We capitalize on the understanding of changes in consumption patterns and customer expectations, and wish to accelerate in this direction. NextStage AM's expertise in supporting entrepreneurs and the privileged ties that have united us for more than 6 years will allow us to continue our development with confidence." declares Frédéric Stoeckel, President of Adopt Parfums.
“Frédéric Stoeckel and David Gaudicheau, the Adopt Parfums teams, were able to capture the current revolution in the perfume market to make the company a disruptive nugget in this market. We are delighted to continue our support and to invest in the long term in Adopt Parfums to support the next stages of its industrial, digital and international development.” adds Grégoire Sentilhes, President of NextStage AM.
“Pépites & Territoires is further proof of AXA France's commitment to supporting French SMEs and ETIs that bring employment, innovation and growth to the heart of our regions. As an insurer deeply rooted in the territories thanks to our powerful distribution networks, we give meaning to the savings of the French people by supporting the development of know-how of excellence in sectors of the future”, says Patrick Cohen, CEO of AXA France.
Actors of the operation:
Main investors:
NextStage AM: Grégoire Sentilhes and Michaël Strauss-Kahn
Trocadero Capital Partners: Philippe Bruneau and Marine Cuadra
Adopted: Frédéric Stoeckel and David Gaudicheau
About “Nuggets and Territories” : Investment program, labeled France Relance, with a target size of €500m launched by Patrick Cohen, Managing Director of AXA France, in partnership with NextStage AM and which aims to strengthen the equity of innovative French SMEs and ETIs established in our territories and to support entrepreneurs in the future stages of the development of their society.
About NextStage AM :
Independent management company based in Paris, approved by the AMF, NEXTSTAGE AM which has cultivated since its foundation in 2002, a philosophy of "entrepreneurs-investors", is one of the pioneers and leaders of innovative and patient development capital in France. . NEXTSTAGE has developed a multi-strategy PE platform which represents in terms of outstandings at the end of December 2021, directly and indirectly, nearly €6,7 billion in AUM. NEXTSTAGE AM invests in a limited number of medium-sized companies (77 portfolio companies as of 31/12/21), French and European, innovative and growing, to which it provides entrepreneurial investor expertise and strong operational support (integration of innovation, talents, international, external growth). NEXTSTAGE AM provides long-term support to these medium-sized companies (ETM), unlisted and listed on Alternext and Euronext B and C, which position themselves around the current industrial revolution, its three technological disruptions: digital, environmental innovation, and smart health, and fit around the 4 major cross-cutting fund trends, the on-demand economy (digital platforms and SaaS), the industrial internet (from robots to AI), the Positive economy (green growth, blue growth, environmental performance), and the economy of the value of our emotions and the quality of the customer experience. It gives them the means to accelerate their development and their capacity for innovation to become the “Champions” of their markets, both in France and internationally, through organic and/or external growth.
NEXTSTAGE AM was awarded the Gold Award for the best player in development capital in Europe in December 2015 by Private Equity Awards, in 2017 NextStage Croissance won the special prize of the JuryActifs de l'innovation and in 2019 and 2021 the Prix de the editorial staff, Private Equity category of the 2019 wealth management pyramids.
About AXA France
AXA France, an entity of the AXA Group headed by Patrick Cohen, AXA France is one of the main French insurers. A multi-specialist insurer, it protects 10 million customers, individuals, businesses and professionals, thanks to the expertise and proximity of its sales networks and nearly 14 employees.
AXA France has been at the forefront of supporting the relaunch of all French companies, from very small businesses to SMEs to mid-sized companies. AXA France has contributed to all the joint initiatives launched by the State and / or by the world of insurance. AXA France thus added in July 2020 to the “Sustainable Relaunch” program of 200 million euros and mobilized 54 million euros for the solidarity fund set up by the public authorities to support VSEs and the self-employed. On the first fundraising of 11 billion euros, AXA is the first contributor with 2 billion euros which will be able to finance the rebound of professionals, independents and very small businesses everywhere in France through the program of Participatory Loans "Relance" launched in April 2021.
https://www.axa.fr/
Press contacts :
NextStage AM: Jonathan Boudin - jbo@nextstage.com - 01 44 29 99 04
Shan : Lola Gozlan – lola.gozlan@shan.fr - 06 24 76 83 40
Claire Hilbert- claire.hilbert@shan.fr- 06 15 80 91 30
AXA France: Yulia Ferno – yulia.ferno@axa.fr - 01 47 74 02 87
Valerie Leselbaum Stepler – valerie.leselbaumstepler@axa.fr - 06 13 47 44 11
