Paris the May 16, 2018 - After having supported David Creuzot and Lucie Beudet since 2009 in the development and internationalization of the Konbini online media, NextStage AM has just sold its stake.
In 2009, convinced by the team of entrepreneurs and their desire to invent a new form of journalism, NextStage AM had invested alongside them in the development of Konbini. The objective of this collaboration was to create a platform for the dissemination of innovative content, meeting the expectations of the Millennial audience and some of which were co-developed with brands.
By focusing on a “pop” editorial line and quality editorial content, Konbini has built its own identity, not only recognized by Millennials but also valued by advertisers, thanks to its premium positioning. The scale of this success was also based on the format favored by the media: original and creative videos, such as “Speech” or “Fast and Curious”.
The group subsequently developed by launching the Konbini News platform, the ambition of which is to offer long field reports on new themes and to provide insight into current events while taking firm positions on issues. societal.
The expertise of the teams and the quality of Konbini's positioning have enabled it to develop internationally: Konbini has opened offices in the United Kingdom, the United States, Mexico, as well as in Switzerland and Nigeria.
Thanks to the success it has met, the media has been able to forge long-term partnerships, as with its verticals, with leading advertisers. Konbini was also one of the first mDAYS TO GO to intémanage Snapchat's Discover program.
« We are very happy to have been able to support the founding entrepreneurs of Konbini, David Creuzot and Lucie Beudet, just after the creation of the group 9 years ago. They have been able to build a real brand, recognized by an entire generation to which they offer a new mode of media consumption that corresponds to it. " Explain Jean-David Haas, Managing Director of NextStage AM.
To David Creuzot et Lucie Beudet, founders of Konbini: « We would like to thank NextStage AM who believed in our vision of the media and thathe accompanied her. It was not necessarily obvious 9 years ago. Today history has proven our approach right. Konbini is taking a new step in continuity, with new projects both in France and internationally. »