Paris, January 20, 2022 – NextStage AM announces, through all of its FCPI funds and its NextStage Capital Entrepreneur FPCI, the investment in the company Placeshaker, which has developed an innovative project management platform for carrying out construction sites private works and renovations.
This fundraising, with which Ouest Croissance (Banque Populaire Group) and Finorpa Gestion are joining forces, will allow Placeshaker to accelerate its deployment throughout the country and extend its services to become the benchmark digital platform for execution and quality of works.
This investment is fully in line with NextStage AM's strategy, which targets young innovative nuggets with high growth potential whose technologies are disruptive in their market. As such, Placeshaker aims to innovate by digitizing the construction sector.
Founded in 2017 and led by Misha Sarkissian, Matthieu Stefani, Thibault Colombat and Ibrael Espinosa, four entrepreneurs with complementary profiles, from construction and tech, Placeshaker publishes "Articho" software that optimizes the management of construction companies. .
Placeshaker is also a work platform that contracts and carries out kitchen, bathroom and complete renovation projects by improving the quality and communication between the various project stakeholders (craftsmen, suppliers, architects), prescribers (insurers, major retail-DIY brands, property companies, etc.) and end customers.
The objective: to facilitate site management and improve overall quality. For this, the Articho digital tool allows:
- For Professionals: (i) improve their profitability on site (+25%); (ii) generate 100% of quotes and orders automatically; (iii) deliver digital reports to the site once a week; (iv) to bring a considerable contribution of business, a better remuneration, an automated and fast management of invoice, a follow-up of the accounts, and a simplified relation with the site pilot.
- To the customer : (i) a market price, ten-year insurance and real quality of execution (4% of disputes versus 50% for a traditional company); (ii) an appointment at home within 48 hours with a site manager, (iii) a start of the site in less than a week for kitchen or bathroom renovations and less than three weeks for complete renovations, and ; (iv) handling of disputes within 48 hours by Placeshaker's customer relations department.
- For prescribers, distributors of the solution: (i) an increase in the customer conversion rate (x2 on average in GSB and real estate) thanks to the traceability of data; (ii) better service, market prices, reduced litigation; and (iii) an improvement in their reputation (quick quote, disputes handled very quickly, etc.)
The result of nearly three years of research and development, this project management software is used by the company's two subsidiaries:
- Renovation Square, dedicated to complete housing renovations and complex projects
- Square Works, dedicated to kitchen and bathroom renovations.
Based in Île-de-France, Placeshaker employs around 40 people and cooperates with several hundred partners, artisans, customers and suppliers. Since the start of its works activity in 2019, Placeshaker has carried out more than 2500 projects through its Articho platform. Building on its development, the start-up is continuing its territorial expansion, with the opening of a branch in the PACA region in September 2021, then Bordeaux, Monptellier and Lille by the end of the year and finally Nantes and Lyon in 2022. This operation will enable it to double its workforce as well as the number of projects carried out in the year while positioning itself in new markets (particularly office property).
“In the construction sector, digital tools are mainly oriented towards customer acquisition and less towards the operational execution of construction sites, as Placeshaker does. This is why the company stands out from other players in the market and has great potential to exploit. In addition, the team's ability to execute, the market depth of the renovation & works sector, and the very strong development growth that Placeshaker has experienced in a very short time convinced us to invest and support society," says Bastien Aversa, Business Manager at NextStage AM, in charge of this operation. », declares Bastien Aversa, Business Manager at NextStage AM, in charge of this operation.
« The NextStage AM teams were able to quickly grasp the issues of our business and we are convinced of their ability to support us in the implementation of our development plan aimed at constantly improving the quality, precision and measurement of our services to achieve operational excellence adds Matthieu Stefani, co-founder of Placeshaker.
"Thanks to its agile solution that easily attaches to its customers' information systems, Placeshaker offers a single interface for manage projects from start to finish, from the design of the estimate to the delivery of the site, including the creation of 3D plans or the purchase of materials. By dematerializing and automating all tasks, craftsmen can focus more on their core business and thus gain more efficiency. Enough to satisfy the end customer”, concludes Nejeh Mikati, Installation Director France of Leroy Merlin.
Actors of the operation:
NextStage AM: Florent Saint Léger, Director of the Innovation Investment team and Bastien Aversa, Business Manager.
Finorpa Management: Benjamin Fitoussi, Investment Director
West Growth: Damien Jouanneau, Investment Director and Jordan Herrault, Investment Officer
Investment bank : Priam Partners
Law office : BG2V
About Placeshaker:
Holding company that develops the “ARTICHO” project management software and owner of the Place Rénovation (complete renovation works) and Place Travaux (kitchen and bathroom renovation works) subsidiaries. Placeshaker connects hundreds of actors and carries out thousands of projects for individuals and professionals. In addition, the company distributes its “ARTICHO” tool in the form of SaaS (“Software as a Service”) to support building stakeholders to perform better in their business.
Press contacts :
NextStage AM: Jonathan Boudin - jbo@nextstage.com - 01 44 29 99 04
Shan : Alexandre Daudin - alexandre.daudin@shan.fr - 01 44 50 51 76 / Guillaume Duhamel - guillaume.duhamel@shan.fr - 06 13 81 00 92
Find the press release in pdf format: PR – NextStage AM supports the development of Placeshaker, a platform specializing in private works and renovations
