Trace
Created in 2003 by Olivier Laouchez, from the acquisition of the eponymous English magazine and the MCM Africa music channel, the TRACE group has developed a unique expertise in content and branding with young people aged 15-34 who are passionate about urban music. and sports celebrities.
The TRACE brand and media are present in more than 150 countries. The 4 formats of pay-TV channels of the TRACE group are distributed by more than 200 leading players such as CanalSat, Sky, Multichoice, Orange, Dish USA, Indovision, T-Online, Belgacom etc.
Swedish media and entertainment specialist Modern Times Group (MTG) acquired the group in 2014.
Growth of
Turnover
Growth of
the workforce
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Digital
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Emotional Value Economy
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Economy on demand
Olivier Laouchez
Chief Executive OfficerA graduate of the École Supérieure de Commerce de Paris, after an experience at Renault in Asia, Olivier Laouchez created in 1992 the first private channel in the West Indies: ATV which he left to direct Secteur Ä (First urban music label) and in 2003 launched TV trace.