Grenade & Sparks is giving itself the means to achieve its ambitions.
Next Stage announces a fundraising of € 800 carried out with one of the leaders in development capital in France.
Founded in 2012, Grenade & Sparks, an independent Brand & Digital agency, was born from the merger of two agencies: Grenade, an advertising agency created in 1990 and IRM Agency, a digital agency created in 2001.
Today, 70 people contribute to the recognition of Grenade & Sparks as an innovative agency, both creatively and in terms of its transformation in digital professions.
In a market in full reorganization and in which the players are redefining their positioning regarding their offer of added value for brand communication, G&S, supported by NextStage, wishes to continue its development, in external growth or in the recruitment of new talents, around 3 broad outlines :
- Customer knowledge and experience, data and CRM to be part of an efficiency approach (Fast Track production, ROIst sensitivity of advertisers) at the service of the agency's creativity;
- Innovations in the creation and distribution of digital content thanks to new and increasingly efficient technologies in terms of emailing, online and mobile media;
And the educational support of customers facing these different changes with the Brand Program enabling a better understanding of customer journeys, from digital to point of sale and capturing them at the right points of contact.
« Faced with these objectives, NextStage not only provides us with financial support, but also its experience and vision to strengthen the strategic position of the agency. »Concludes Hélène Saint Loubert.
