In 1990, Valérie de la Vigérie created Di'Hôtesses, an agency specializing in street marketing and event hosting. In 1999, she became Managing Director of the Promodip group, leader in field marketing and sales animation. Then in 2006, Valérie de La Vigérie decided to create HIGH CO Field Marketing for the HIGH CO Group, a subsidiary specializing in Field Marketing actions. She launched an online sales site, Ledogshop.com in 2010, then joined the management of the Quadriplay agency in 2013.