Etienne de La Thébeaudière has been in the general management of the company since 2003. Holder of a DEA in company strategy (1997, ESC Paris) and a master's degree in private law (1996, University Panthéon Assas), he started his career in a subsidiary of Goldman-Sachs and then joined the GAN as a consultant before joining the company EEM (Electricité et Eaux de Madagascar).
He took over the company in 2006 through an LBO. He has been its Chairman and CEO since.