In 1999, Cédric Reny co-founded Custom Solutions with Patrice Macar. Previously, Cédric Reny worked for 4 years at Sony France, to develop commercial customers. Within Custom Solutions, he is at the origin of the creation of the promotional offer. He will lead the company from 2003 before buying it in 2007 and carrying out its IPO in 2010.
Cédric is a graduate of the Institut Supérieur de Commerce de Paris (ISC Paris).
