Created in 1986 under the name Réserve Naturelle, the fashion accessories brand quickly diversified into perfume. Faced with the success of Adopt ', its low-cost eau de parfum line, the brand repositioned itself under this name in 2015 when there was a change of shareholders. With nearly 190 stores in France and a turnover of 36 million euros in 2017, Adopt 'sells a perfume every 10 seconds in France
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